Team

Overview

The Team Page is your brokerage or team's hub - showcasing multiple agents, leadership, and team culture. Perfect for:

• Brokerages: Display your entire agent roster
• Team Leaders: Showcase team members and hierarchy
• Partnerships: Feature multiple collaborating agents
• Growing Teams: Add/remove agents as your team evolves

When to Use a Team Page

Perfect For:

• Real estate teams (3-20+ agents)
• Brokerages with multiple agents
• Agent partnerships (husband/wife teams, etc.)
• Luxury teams with specialized roles (buyer's agent, listing specialist)

Skip If:

• You're a solo agent (use Profile Page instead)
• You have 1 assistant (just mention them in your bio)
• Loose referral network (not a formal team)

Team Page Structure

[Team Name] has been serving [Location] since [Year].
Our team of [Number] experienced agents brings together
[Total Years] years of combined real estate expertise.

We specialize in [Specialties: luxury homes, first-time
buyers, investment properties, etc.] and pride ourselves
on [Unique Value: concierge service, 24/7 availability,
multilingual support, etc.].

Our team approach means you get [Benefits: multiple
perspectives, faster responses, specialized expertise
for every transaction stage, etc.].

Led by [Team Leader Name], [credentials/experience],
we've helped over [Number] families [achieve their
real estate goals/buy and sell homes/etc.] in [Market].

[Name] brings [Number] years of [market area] real estate
experience to [Team Name]. Specializing in [specialty],
[he/she/they] has helped [Number]+ clients [specific
achievement].

Before real estate, [previous career/background that's
relevant]. [Unique strength or approach].

[Personal touch: lives in neighborhood, raised family here,
community involvement, languages spoken, etc.]

Credentials: [Licenses, certifications, awards, education]

Team Organization Strategies

Small Team (2-4 Agents)

Structure:

• Featured leader with supporting agents
• Clear role distinction (buyers vs listings)
• Personal, boutique feel

Best Practices:

• Emphasize individual expertise
• Show how agents complement each other
• Direct contact info for each agent
• Highlight combined years of experience

Example Team Bio:

"The Smith Real Estate Team combines Sarah's 15 years of luxury listing expertise with Mike's award-winning buyer representation. Together, we provide full-service real estate solutions in Downtown Miami."

Medium Team (5-12 Agents)

Structure:

• Team leader + specialized roles
• Grid or categorized display
• Professional, organized feel

Specialty Categories:

• Buyer's Agents
• Listing Specialists
• New Construction Experts
• Investment Property Advisors
• Transaction Coordinators

Best Practices:

• Group by specialty or experience level
• Show career progression paths
• Team training/support mentioned
• Contact routing (which agent for what?)

Large Brokerage (13+ Agents)

Structure:

• Leadership team featured
• Agents organized by office/region/specialty
• Hierarchical or searchable directory

Organization Options:

1. By Location: Multiple office locations
2. By Specialty: Residential, commercial, luxury
3. By Experience: Partners, senior agents, agents, new agents
4. By Market: Neighborhoods or cities served

Best Practices:

• Search/filter functionality
• Agent of the Month highlights
• Company values and mission statement
• Training and career opportunities
• Company history and credentials

Team Content Examples

Example 1: Boutique Luxury Team

Team: "The Coastal Estates Group" (4 agents)

Team Bio:

"Specializing in luxury waterfront properties, The Coastal Estates Group has sold over $200M in premium real estate since 2015. Led by Jennifer Martinez, our team of four seasoned agents brings 60+ years of combined luxury market expertise.

We provide concierge-level service including professional staging, luxury photography, international marketing, and discreet off-market opportunities. Our team approach means you benefit from multiple perspectives while maintaining a personal, boutique experience."

Team Structure:

• Jennifer Martinez - Team Leader, Luxury Listing Specialist (featured)
• Robert Chen - Luxury Buyer's Agent
• Maria Lopez - New Development Specialist
• David Thompson - Investment Properties Advisor

Example 2: High-Volume Production Team

Team: "Premier Realty Partners" (8 agents)

Team Bio:

"Premier Realty Partners is Austin's top-producing real estate team, closing 200+ transactions annually. Since 2012, we've helped over 1,500 families buy and sell homes across Central Texas.

Our team model provides unparalleled service: specialized agents for buyers and sellers, dedicated transaction coordinators, and 24/7 availability. Whether you're a first-time buyer or seasoned investor, you'll work with an expert in your specific needs while backed by our entire team's support."

Team Structure (by role):

• Leadership: Tom & Lisa Johnson (Broker/Owners)
• Buyer's Agents: 3 agents (different territory specialties)
• Listing Agents: 2 agents
• Support: Transaction Coordinator, Marketing Director

Example 3: Multi-Office Brokerage

Team: "Citywide Realty Group" (25+ agents)

Team Bio:

"Citywide Realty Group is Chicago's most trusted independent brokerage, serving buyers and sellers across all neighborhoods since 1998. With four convenient office locations and 25+ experienced agents, we combine neighborhood expertise with citywide reach.

Our agents average 12 years of experience and close 500+ transactions annually. We offer comprehensive services including residential sales, investment properties, property management, and relocation assistance."

Organization: By Office Location

• Downtown Office (8 agents) - Loop, West Loop, River North
• North Side Office (7 agents) - Lincoln Park, Lakeview, Andersonville
• South Side Office (6 agents) - Hyde Park, Bronzeville, Beverly
• Suburban Office (5 agents) - Evanston, Oak Park, Naperville

Team Page Best Practices

Visual Consistency

Photography Standards:

• Same photographer for all headshots (preferred)
• Consistent background/lighting style
• Professional attire across team
• Similar cropping and composition
• High resolution (800x1200px minimum)
• Optimized for web (under 300KB each)

Information Architecture

Essential Info for Each Agent:

• Full name and role/title
• Professional headshot
• Direct contact info (phone + email)
• Bio (100-200 words)
• Link to individual profile page
• Specialties or certifications

Optional But Valuable:

• Languages spoken
• Years of experience
• Notable achievements/awards
• Areas of specialty
• Personal interests (briefly)

Team Hierarchy Clarity

Make It Clear:

• Who's the team leader/broker?
• Who handles what (buyers vs sellers)?
• Who covers which areas/neighborhoods?
• Who do clients contact first?

Example Clarity Approaches:

1. Role-Based: "Contact Sarah for listing your home, Mike for buyer representation"
2. Territory-Based: "North county: Agent A, South county: Agent B"
3. Lead Rotation: "Contact our team line - we'll match you with the perfect agent"
4. Specialty-Based: "Luxury: Agent X, First-Time Buyers: Agent Y"

Team Contact Strategy

Option 1: Central Contact (Recommended for Larger Teams)

How It Works:

• Single team phone number and email
• Team admin/coordinator fields inquiries
• Routes leads to appropriate agent
• Ensures fast response (someone always available)

Best For: Teams 6+ agents, multiple specialties

Setup: Settings → Team Contact → "Route to Available Agent"

Option 2: Direct Contact (Best for Small Teams)

How It Works:

• Each agent's direct contact info displayed
• Clients choose which agent to contact
• More personal, direct relationships
• Agents manage own leads

Best For: Teams 2-5 agents, clear role divisions

Setup: Settings → Team Contact → "Show Individual Contact"

Option 3: Hybrid Approach

How It Works:

• Team number + individual emails
• Phone routed to team, but emails go direct
• Balances coverage with personalization

Best For: Medium teams (5-10 agents)

Adding Team Members (Step-by-Step)

Team Page SEO

Page Title & Meta

Title Format:

• "[Team Name] - [Location] Real Estate Team"
• "[Brokerage Name] - [City] Real Estate Agents"

Example Titles:

• "The Martinez Team - Miami Luxury Real Estate Experts"
• "Premier Realty Partners - Austin's Top Real Estate Team"
• "Citywide Realty - Chicago Real Estate Agents"

Meta Description (150-160 characters):

[Team Name] is [location]'s [descriptor: top-producing,
most trusted, premier] real estate team. [Number]
experienced agents, [number]+ years combined experience.
[Key benefit].

Team Page Keywords

Target Keywords:

• "[City/Area] real estate team"
• "Top real estate agents in [location]"
• "[Brokerage name] agents"
• "Best realtors in [city]"
• "[Specialty] real estate team [location]"

Content Integration:

• Use location keywords in team bio
• Mention neighborhoods/areas served
• Include specialties and credentials
• Reference experience and transaction volume

Launch Checklist

Before Publishing

Content Complete:

• Team bio written (200-400 words)
• All agents added with photos
• All agent bios written (100-200 words)
• Team leader/roles clearly indicated
• Contact information accurate
• Specialties/credentials listed

Visual Design:

• Team logo uploaded
• Brand colors set
• All headshots professional and consistent
• Optional header banner uploaded
• Layout chosen (grid/featured/hierarchy)

Settings:

• Contact routing configured
• CRM integration tested
• Lead assignment rules set
• Email notifications configured
• Social media links added

Technical:

• Page title and meta description optimized
• All images optimized (under 300KB)
• Mobile responsiveness tested
• Page loads quickly (under 3 seconds)
• All links working

After Launch

Week 1:

• Monitor contact form submissions
• Check lead routing functionality
• Test on multiple devices
• Verify CRM integration
• Share with team for feedback

Ongoing Maintenance:

• Update agent roster as team changes
• Refresh photos every 1-2 years
• Update transaction numbers/achievements
• Add new testimonials
• Keep sold properties gallery current

Common Mistakes to Avoid

Photography Errors

1. Inconsistent Headshots: Mix of casual and professional, different backgrounds

   • Fix: Use same photographer or at least consistent style

2. Outdated Photos: Photos 5+ years old, don't match current appearance

   • Fix: Update photos every 1-2 years

3. Low Quality: Pixelated, poorly lit, selfies

   • Fix: Hire professional photographer for entire team

Organization Problems

4. Unclear Hierarchy: Can't tell who's the leader, roles undefined

   • Fix: Clear titles, featured leader, role descriptions

5. Too Many Agents: 30+ agents in one long list, overwhelming

   • Fix: Organize by office, specialty, or experience level

6. Ghost Agents: Agents listed but no longer with team

   • Fix: Regular roster audits, remove inactive agents

Contact Issues

7. No Clear Path: Visitor doesn't know who to contact

   • Fix: Central contact with routing OR clear specialty divisions

8. Broken Links: Individual profile links don't work

   • Fix: Test all links after adding agents

9. No Response System: Leads aren't assigned/followed up

   • Fix: Configure lead routing and CRM integration

Content Problems

10. Generic Bios: All agent bios sound the same, no personality

    • Fix: Interview each agent, include unique details

11. Missing Credentials: No experience, licenses, or achievements mentioned

    • Fix: Add years of experience, certifications, awards

12. No Team Identity: Just a list of agents with no cohesive story

    • Fix: Write team bio explaining approach, values, what makes team special

Team Page Templates

Template 1: Partnership Team

Use Case: 2-3 partner agents, equal roles

**Team Bio**:
[Agent names] formed [Team Name] in [year] to provide
clients with [unique benefit of team approach]. With
[combined years] of experience and [number]+ successful
transactions, they've become [location]'s go-to team for
[specialty].

Their complementary skills mean clients benefit from
[agent 1's strength] and [agent 2's strength]. The result:
[key client benefit].

**Agent Structure**: Featured partners (equal display)

**Contact**: Direct contact info for each partner

Template 2: Leader + Team Model

Use Case: Team leader with support agents

**Team Bio**:
Led by [leader name], [Team Name] has been [location]'s
[descriptor] since [year]. [Leader] brings [years] years
and [credentials], supported by a team of [number]
experienced agents.

Our team approach means [client benefits: faster responses,
multiple perspectives, specialized expertise, etc.]. We've
helped [number]+ families [specific achievement] and pride
ourselves on [unique value proposition].

**Agent Structure**: Featured leader at top, team grid below

**Contact**: Central team number routing to leader or
available agent

Template 3: Brokerage Directory

Use Case: Multiple agents, organized structure

**Team Bio**:
[Brokerage name] is [location]'s [descriptor] with
[number] experienced agents across [number] office
locations. Since [year], we've [key achievement] and
built a reputation for [unique value].

Our agents specialize in [market types] and average
[years] of experience. Whether you're [buyer type 1] or
[buyer type 2], we have an agent who specializes in your
specific needs.

**Agent Structure**: Organized by office location or specialty

**Contact**: Central office number + individual agent emails

Quick Reference

Continue to the next section: CRM Overview to learn how to manage leads generated from your team page.