Likes

Overview

When visitors "like" or "favorite" properties on your website, you capture their interest and gain valuable insights into their preferences - even if they haven't contacted you yet.

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How It Works

Visitor Side:

• Click heart icon on any listing
• Property saved to their favorites
• Can view all favorites in one place
• Optional: Create account to save across devices

Your Side:

• See which properties each contact liked
• Track interest patterns
• Follow up on specific properties
• Match preferences to new listings

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Tracking Likes in CRM

View in Contact Profile:

• Liked Properties tab
• See all properties liked by contact
• Date liked
• Current status (active, under contract, sold)

Use for Follow-Up:

• "I saw you liked [property]"
• "Similar property just listed"
• "This one you liked just reduced price"

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Anonymous Visitors

Before Registration:

• Likes tracked by browser session
• Lost if cookies cleared
• Can't sync across devices

After Registration/Form Submit:

• All previous likes linked to contact
• Syncs across devices
• Permanent record in CRM

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Favorite Collections

Visitors Can:

• Create multiple collections ("Favorites", "Maybe", "Show Spouse")
• Organize by criteria
• Share collections with partners
• Email collection to agent

You See:

• Collection names
• Properties in each
• Sharing activity
• Engagement signals

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Engagement Scoring

High Interest Signals:

• Liked 5+ properties (active searcher)
• Liked same property multiple times (very interested)
• Liked recently (current interest)
• Shared favorites (involving others)

Follow-Up Priority:

• High engagement = call immediately
• Medium = email personalized message
• Low = nurture campaign

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Automated Follow-Up

Trigger Actions:

• 3 properties liked → send email: "I noticed you're interested in..."
• Liked property gets price drop → alert immediately
• Liked property goes under contract → suggest alternatives

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Quick Reference