Areas
Build SEO-optimized neighborhood guides and area pages to attract local buyers. Create comprehensive community pages with schools, amenities, market stats, and listings. Complete guide to area libraries for real estate websites.
Area Libraries
Area Libraries are collections of neighborhood and area pages that showcase local expertise and help you rank for hyperlocal searches. These SEO-rich pages attract buyers searching for specific neighborhoods in your market.
Path: Pages → Area Libraries
What Are Area Libraries?
Area Libraries let you create dedicated pages for neighborhoods, cities, and regions you serve. Each library can contain multiple areas with rich information about local amenities, schools, market stats, and listings.
Benefits
SEO: Rank for "[Neighborhood Name] homes for sale" and similar searches
Local Expertise: Demonstrate deep knowledge of specific areas
Lead Capture: Attract buyers interested in specific neighborhoods
Content Marketing: Educational content that provides value
Library Types
City Library
Collection of neighborhoods within a city
- Example: "Miami Neighborhoods" → Coral Gables, Brickell, Coconut Grove
County Library
Collection of cities or towns in a county
- Example: "Miami-Dade County" → Miami, Miami Beach, Kendall
School District Library
Collection of neighborhoods by school catchment
- Example: "Top School Districts" → Areas with highly-rated schools
Custom Library
Any themed collection
- Example: "Waterfront Communities", "Luxury Neighborhoods", "Family-Friendly Areas"
Creating an Area Library
Step 1: Create the Library
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Navigate to Pages → Area Libraries
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Click "Add New Area Library"
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Fill in library details:
- Title: Library name (e.g., "Miami Neighborhoods")
- Subtitle: Brief description
- Slug: URL path (e.g., "miami-neighborhoods")
- Theme: Visual style
- Type: City, County, or Custom
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Upload Cover Image:
- City skyline, landmark, or representative photo
- 1600x900px recommended
- Professional, high-quality
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Click Save
Step 2: Add Areas to Library
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Open your library
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Click "Add Areas"
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Select areas from available list:
- Areas pulled from MLS data feeds
- Neighborhoods with active listings
- Can select multiple at once
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Arrange area order (drag to reorder)
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Click Save
Step 3: Configure Each Area
For each area in your library:
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Click on the area card
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Customize area information:
- Area description
- Local amenities
- School information
- Market statistics
- Featured listings
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Upload area-specific images
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Publish when ready
Library Configuration
Title & Subtitle
Title: Main library name
- Clear and descriptive
- Include location for SEO
- Example: "Miami Beach Neighborhoods"
Subtitle: Supporting description
- 1-2 sentences
- Explains what's in the library
- Example: "Explore the best neighborhoods in Miami Beach, from South Beach to Bal Harbour"
Slug (URL)
What It Is: The URL path for your library
- Appears as: yoursite.com/areas/[slug]
- Use hyphens, lowercase, no spaces
- SEO-friendly keywords
Examples:
- "miami-neighborhoods"
- "coral-gables-areas"
- "waterfront-communities"
- "top-school-districts"
Theme
Visual style for the library page:
- Modern: Clean, contemporary design
- Classic: Traditional, elegant layout
- Bold: High-impact visuals
- Minimal: Simple, text-focused
Placement
Where the library appears on your site:
- Header Menu: Top navigation
- Footer: Bottom of site
- Homepage: Featured on homepage
- Sidebar: Widget area
Area Content
Each area in your library should include:
Area Description
Write compelling descriptions (200-300 words) covering:
Overview: What defines this neighborhood
- Character and personality
- Type of homes (condos, single-family, etc.)
- Architecture style
- Demographics
Lifestyle: What it's like to live there
- Atmosphere (quiet, vibrant, family-friendly)
- Local culture and vibe
- Community events and activities
Location: Geographic context
- Proximity to downtown, beaches, etc.
- Major roads and accessibility
- Commute times to key areas
Example:
Coral Gables is one of Miami's most prestigious neighborhoods, known for its
tree-lined streets, Mediterranean Revival architecture, and upscale lifestyle.
Often called "The City Beautiful," this planned community features elegant
single-family homes, luxury condos, and historic estates.
Residents enjoy a walkable downtown with world-class dining, boutique shopping,
and cultural attractions like the Venetian Pool and Biltmore Hotel. Top-rated
public and private schools make it ideal for families, while the lush tropical
landscape and meticulously maintained streetscapes create a serene atmosphere
just minutes from downtown Miami.
With a strong sense of community, excellent parks, and easy access to the
University of Miami, Coral Gables consistently ranks as one of South Florida's
most desirable places to call home.Local Amenities
Highlight what's nearby:
- Dining: Popular restaurants, cafes, bars
- Shopping: Malls, boutiques, grocery stores
- Recreation: Parks, gyms, sports facilities
- Entertainment: Theaters, museums, nightlife
- Healthcare: Hospitals, urgent care, medical centers
- Transportation: Metro, bus lines, airports
Schools
Critical for family buyers:
- Elementary Schools: Names, ratings, distance
- Middle Schools: Options and ratings
- High Schools: Top schools and test scores
- Private Schools: Notable private options
- Colleges: Nearby universities
Example Format:
Top-Rated Schools:
- Coral Gables Prep (PK-12): 9/10 rating
- George Washington Carver Elementary: 8/10
- Ponce de Leon Middle: 9/10
- Coral Gables Senior High: 8/10
Private Options:
- Ransom Everglades School
- Gulliver Prep
- Carrollton School of the Sacred HeartMarket Statistics
Include current data:
- Median home price
- Average price per square foot
- Average days on market
- Number of active listings
- Year-over-year price changes
- Homes sold this year
Note: These can be manually updated or auto-synced from MLS data
Featured Listings
Showcase active listings in the area:
- Automatically pulled from MLS
- Filter by neighborhood
- Display 4-8 properties
- "View All [Area] Listings" link
SEO Optimization
Area Libraries are powerful for local SEO.
Page Titles
Format: "[Neighborhood] Homes for Sale | [Your Name]"
Examples:
- "Coral Gables Homes for Sale | Jane Doe Realtor"
- "Brickell Condos for Sale | Miami Real Estate"
- "Miami Beach Real Estate | Waterfront Properties"
Meta Descriptions
Include:
- Neighborhood name
- Types of properties
- Key selling points
- Call-to-action
- Your name
Example:
Discover Coral Gables homes for sale. Luxury single-family homes, Mediterranean
architecture, top-rated schools. Browse listings with local expert Jane Doe.
Call (555) 123-4567.Keywords to Target
Each area page should target:
- "[Neighborhood] homes for sale"
- "[Neighborhood] real estate"
- "Homes for sale in [Neighborhood]"
- "[Neighborhood] condos"
- "[Neighborhood] properties"
- "Real estate agent [Neighborhood]"
Content Best Practices
- Length: 500-1000 words per area
- Keywords: Natural integration, not stuffed
- Headers: Use H2, H3 for structure
- Links: Link to related areas, your profile, contact
- Images: Alt text with neighborhood name
- Updates: Refresh content quarterly
Templates
Use pre-made templates to speed up creation:
Neighborhood Template
- Best for: Individual neighborhoods within a city
- Includes: Description, amenities, schools, market stats, listings
City Template
- Best for: Entire city overviews
- Includes: City highlights, major neighborhoods, demographics, economy
Luxury Template
- Best for: High-end areas
- Includes: Luxury amenities, prestigious schools, exclusive features
Family-Friendly Template
- Best for: Family-oriented neighborhoods
- Includes: Schools, parks, safety, family activities
Publishing & Managing
Publishing Checklist
Before publishing an area library:
- All areas have descriptions (200+ words)
- Images uploaded for each area
- SEO titles and descriptions set
- School information accurate
- Market stats current
- Featured listings configured
- Spelling and grammar checked
- Mobile preview looks good
Updating Libraries
Quarterly: Update market statistics, refresh descriptions
Monthly: Check featured listings, add new areas if needed
Annually: Comprehensive review, update all content, refresh images
Best Practices
Content Quality
- Write unique descriptions (don't copy from Wikipedia)
- Focus on what makes each area special
- Include insider local knowledge
- Use conversational, helpful tone
- Proofread carefully
Visual Design
- Professional, high-quality images
- Consistent image style across areas
- Images represent the neighborhood accurately
- Optimize images for web (under 500KB)
SEO Strategy
- Target specific neighborhood keywords
- Include location in titles and headings
- Link between related area pages
- Update content regularly
- Add fresh content (market updates, news)
Lead Conversion
- Contact forms on every area page
- Clear call-to-action buttons
- Featured listings showcase inventory
- Easy navigation to related areas
- Your contact info prominent
Quick Reference
| Element | Recommendation |
|---|---|
| Library Title | Clear, location-specific |
| Areas per Library | 8-20 areas |
| Description Length | 200-300 words per area |
| Image Size | 1600x900px, under 500KB |
| Update Frequency | Quarterly |
| Keywords per Area | 5-10 relevant terms |
Contact
Build high-converting real estate contact pages with optimized lead capture forms, contact information, office locations, and compelling CTAs. Complete guide to contact page design for maximum lead generation.
Developments
Create dedicated pages for new developments and pre-construction properties. Showcase floor plans, renderings, amenities, pricing, and capture early buyer interest. Complete guide for marketing new build real estate projects.