General Settings

General Settings is your website's foundation - where you configure the look, feel, and structure that appears across your entire site. This includes your logo, header navigation, SEO defaults, and legal pages.

Path: Pages → General Settings

What You'll Configure

• SEO Settings: Default meta titles and descriptions for search engines
• Logos: Homepage logo, pages logo, search logo, and favicon
• Top Menu: Optional announcement bar above header
• Header: Navigation layout, styling, and menu configuration
• Terms & Conditions: Legal terms for your website
• Privacy Policy: Privacy statement for visitors

SEO Settings

Your default SEO settings apply to all pages unless overridden on individual pages.

Title

What It Is: The default page title that appears in search results and browser tabs.

Best Practices:

• Keep it 50-60 characters long
• Include your business name
• Add your primary keyword
• Make it compelling and accurate

Examples:

• ✅ Good: "Jane Doe Real Estate | Luxury Homes in Miami"
• ❌ Too Long: "Jane Doe Real Estate - The Premier Luxury Real Estate Agent Serving Miami, Fort Lauderdale, and Palm Beach"
• ❌ Too Short: "Jane Doe"

Default Value: Your business name (from account settings)

Description

What It Is: The default meta description that appears under your title in search results.

Best Practices:

• Keep it 150-160 characters long
• Write naturally - this is your sales pitch!
• Include relevant keywords without stuffing
• Encourage clicks with compelling copy

Examples:

• ✅ Good: "Search for the most updated real estate listings in the MLS and schedule your property showings in minutes. Expert local guidance for Miami buyers and sellers."
• ❌ Too Short: "Real estate listings."
• ❌ Keyword Stuffing: "Miami real estate Miami homes Miami condos Miami luxury real estate Miami property Miami MLS Miami agent"

Default Value: "Search for the most updated real estate listings in the MLS and schedule your property showings in minutes."

How to Edit SEO Settings

1. Navigate to Pages → General Settings
2. Scroll to the SEO Settings section
3. Click "Edit SEO Settings" button
4. Update Title and Description
5. Click Save

💡 Pro Tip: Write your SEO title and description as if you're writing a mini ad. Make people want to click!

Logos

Upload and configure all logos that appear across your website.

Logo Types

1. Home Page Logo

Where It Appears: On your homepage header

Recommended Size:

• Width: 200-400px
• Height: Proportional (usually 50-150px)
• Format: PNG with transparent background (preferred) or JPG

Use Case: This can be a different, more elaborate logo for your homepage since there's usually more space.

2. Pages Logo

Where It Appears: On all interior pages (profile, contact, listings, etc.)

Recommended Size:

• Width: 150-300px
• Height: Proportional
• Format: PNG with transparent background (preferred) or JPG

Use Case: Usually a simplified version of your brand that works well in a navigation bar.

3. Property Search Logo

Where It Appears: On the property search and listing pages

Recommended Size:

• Width: 150-300px
• Height: Proportional
• Format: PNG with transparent background (preferred) or JPG

Use Case: Often the same as Pages Logo, but can be different if you want distinct branding for your IDX search.

4. Favicon

Where It Appears: Browser tabs, bookmarks, and shortcuts

Recommended Size:

• Dimensions: 512x512px (square)
• Format: PNG or ICO
• Minimum: 180x180px

Use Case: A simplified icon version of your brand (just initials or a symbol usually works best).

Logo Width Settings

Configure how large your logo displays on different devices.

Desktop Width

• Default: 250px
• Range: 100px - 500px
• Adjust based on your logo's dimensions

Mobile & Tablet Width

• Default: 250px
• Range: 80px - 300px
• Usually smaller than desktop for better mobile UX

How to Upload Logos

1. Navigate to Pages → General Settings
2. Scroll to the Logos section
3. Click the upload area for the logo you want to change
4. Select your image file
5. Crop if needed (you can choose free crop)
6. Save

To Adjust Logo Width:

1. Click "Edit Logo" button
2. Adjust Desktop Width slider
3. Adjust Mobile & Tablet Width slider
4. Preview changes
5. Click Save

💡 Pro Tip: Use PNG files with transparent backgrounds so your logo looks great on any background color.

Top Menu

An optional announcement bar that appears above your main header across all pages.

What It's For

Use the top menu to:

• Announce special offers or promotions
• Share important updates
• Display your tagline or value proposition
• Link to featured content or landing pages

Configuration Options

Style Options

Transparent

• See-through background
• Text overlays your hero image
• Modern, minimal look

Color

• Solid background color
• Choose any hex color
• Better visibility, more prominent

Message (Quote)

The text that appears in the top menu.

Examples:

• "🏡 New Listings Added Daily - View Now!"
• "Schedule Your Free Home Valuation Today"
• "Serving Miami Families Since 2010"
• "100+ Homes Sold This Year"

Tips:

• Keep it short (under 100 characters)
• Make it actionable if possible
• Use emojis sparingly for visual interest

External Link

Optional URL where the top menu clicks through.

Examples:

• Link to a landing page
• Link to contact form
• Link to featured listings
• Link to new development

Note: Leave blank if you don't want the menu to be clickable.

How to Configure Top Menu

1. Navigate to Pages → General Settings
2. Scroll to Top Menu section
3. Click "Edit Top Menu" button
4. Choose Style (Transparent or Color)
5. If Color: Select Background Color
6. Enter your Message
7. (Optional) Add External Link
8. Click Save

💡 Pro Tip: Use the top menu for limited-time offers to create urgency and drive action.

Header

Your header is the navigation bar that appears at the top of every page.

Header Layout Options

Choose how your logo and navigation menu are positioned:

Logo Center + Menu Below

• Logo centered at top
• Navigation menu centered below logo
• Clean, symmetrical look
• Best for: Longer logos, traditional branding

Logo Left + Menu Right

• Logo on left side
• Navigation menu on right side (horizontal)
• Modern, streamlined look
• Best for: Compact logos, minimal menus

Logo Center + Menu Below (with top menu)

• Similar to first option but with top menu bar
• Three-level header structure
• Best for: Maximum information display

Background Style Options

Transparent

• See-through header
• Text overlays your content
• Modern, minimal aesthetic
• Note: Works best with contrasting text colors

White / Colored

• Solid background color
• Choose custom hex color
• Better contrast and readability
• Traditional, professional look

Background Color

When using a colored background, choose your hex color:

• Default: #FFFFFF (white)
• Custom: Any hex color
• Preview before saving

Text Styling

Text Size

• Small: Compact, space-efficient
• Medium: Balanced (recommended)
• Large: Bold, prominent

Font Weight

• Light: Thin, elegant
• Medium: Balanced (recommended)
• Semi Bold: Strong presence
• Bold: Maximum impact

Navigation Style

Choose how your navigation links appear:

Default

• Standard text links
• Clean and simple

Underline

• Links have underline on hover
• Visual feedback for users

Background

• Links have background color on hover
• More prominent interaction

Pill

• Rounded background on hover
• Modern, button-like appearance

Side Menu Background Color

The mobile hamburger menu background color.

• Default: #FFFFFF (white)
• Choose color that matches your brand
• Consider contrast with text

How to Configure Header

1. Navigate to Pages → General Settings
2. Scroll to Header section
3. Click "Edit Header" button
4. Configure all settings:
   • Layout placement
   • Background style & color
   • Text size & weight
   • Navigation style
   • Side menu color
5. Preview changes
6. Click Save

💡 Pro Tip: Test your header on both light and dark backgrounds to ensure readability.

Terms & Conditions

Your legal terms and conditions document that visitors agree to when using your website.

What to Include

Your terms should cover:

• Use of Website: How visitors can use your site
• Intellectual Property: Copyright and trademark info
• Listing Information: Accuracy and liability disclaimers
• User Accounts: Rules for accounts (if applicable)
• Limitation of Liability: Legal protections
• Governing Law: Which jurisdiction applies

MLS Disclaimer

If you display MLS listings, you MUST include:

• MLS data accuracy disclaimer
• Copyright notice for MLS data
• Update frequency statement
• Terms required by your MLS board

Example MLS Disclaimer:

The data relating to real estate for sale on this website comes in
part from the Broker Reciprocity Program of MLS. Properties displayed
may not be all the properties available through the MLS. IDX information
is provided exclusively for consumers' personal, non-commercial use and
may not be used for any purpose other than to identify prospective
properties consumers may be interested in purchasing. Information is
deemed reliable but is not guaranteed accurate by the MLS or [Your Name].
Data last updated: [Date]

How to Edit Terms & Conditions

1. Navigate to Pages → General Settings
2. Scroll to Terms & Conditions section
3. Click "Edit Terms & Conditions" button
4. Use the rich text editor to:
   • Add/edit text
   • Format with headings, bold, italic
   • Add links
   • Create lists
5. Click Save

💡 Pro Tip: Consult with a real estate attorney to ensure your terms comply with local laws and MLS requirements.

Privacy Policy

Your privacy policy explains how you collect, use, and protect visitor data.

What to Include

Your privacy policy should cover:

• Information Collection: What data you collect (names, emails, phone numbers, browsing behavior)
• How You Use Data: Lead follow-up, email marketing, analytics
• Cookies: If you use tracking cookies or analytics
• Third-Party Services: Google Analytics, Facebook Pixel, CRM integrations
• Data Security: How you protect user information
• User Rights: How visitors can access, modify, or delete their data
• GDPR/CCPA Compliance: If applicable to your audience

Required Elements

At minimum, include:

• Date of last update
• Contact information for privacy questions
• Description of data collection methods
• Explanation of how data is used
• Third-party service disclosure

Example Privacy Statement:

Last Updated: [Date]

[Your Name] ("we," "us," or "our") respects your privacy. This Privacy
Policy explains how we collect, use, and protect your personal information
when you use our website.

Information We Collect:
We collect information you provide directly (name, email, phone) when you:
- Fill out contact forms
- Save property searches
- Create an account
- Subscribe to newsletters

We also automatically collect:
- Browser and device information
- IP address and location data
- Pages viewed and time spent on site
- Referral source

How We Use Your Information:
- Respond to your inquiries
- Send property alerts and updates
- Improve our website and services
- Comply with legal obligations

Third-Party Services:
We use Google Analytics and Facebook Pixel for analytics and advertising.
These services may collect data according to their own privacy policies.

Your Rights:
You can request access to, correction of, or deletion of your personal
information by contacting us at [email].

Contact Us:
For questions about this Privacy Policy, contact us at [email].

How to Edit Privacy Policy

1. Navigate to Pages → General Settings
2. Scroll to Privacy Policy section
3. Click "Edit Privacy Policy" button
4. Use the rich text editor to:
   • Add/edit text
   • Format with headings, bold, italic
   • Add links to third-party privacy policies
   • Create sections and lists
5. Click Save

💡 Pro Tip: Review and update your privacy policy annually or whenever you add new integrations or data collection methods.

Best Practices

SEO Settings

• Include your brand name in the title
• Write unique descriptions (not generic boilerplate)
• Use active, compelling language
• Include primary keywords naturally
• Update periodically based on performance

Logos

• Use high-resolution images (at least 2x the display size)
• Use PNG with transparent backgrounds
• Keep file sizes under 500KB for fast loading
• Test logos on light and dark backgrounds
• Ensure logos are readable at small sizes (mobile)

Header Design

• Choose layout that matches your logo shape
• Ensure sufficient contrast for readability
• Test on mobile devices (hamburger menu)
• Keep navigation menu items to 5-7 max
• Use descriptive menu labels

Legal Pages

• Review terms with a real estate attorney
• Include all required MLS disclaimers
• Update privacy policy when adding integrations
• Make terms and privacy easily accessible in footer
• Date your policies and update regularly

Common Workflows

Updating Your Branding

When to do this: Rebrand, new logo, or launch

1. Upload new logos (all 4 types)
2. Update header colors to match new brand
3. Adjust logo widths for optimal display
4. Update top menu message with new tagline
5. Preview on homepage and interior pages
6. Test on mobile devices
7. Clear cache if changes don't appear immediately

Setting Up a New Website

When to do this: Initial setup

1. Start with SEO: Set default title and description
2. Upload Logos: All 4 logo types
3. Configure Header: Choose layout and styling
4. Add Top Menu: Optional announcement bar
5. Create Legal Pages: Terms and privacy policy
6. Test Everything: Preview on multiple devices
7. Publish: Make site live

Seasonal Updates

When to do this: Holidays, special events, promotions

1. Update Top Menu with seasonal message
2. Update Header Colors if doing seasonal branding
3. Update SEO Description to mention seasonal offerings
4. Revert changes after event/season ends

Troubleshooting

Logo Not Appearing

• Check file format (PNG or JPG only)
• Ensure file size is under 5MB
• Try clearing browser cache
• Verify logo width isn't set to 0px

Header Looks Wrong on Mobile

• Check Mobile & Tablet Width setting
• Test in responsive design mode
• Ensure side menu background has good contrast
• Consider simplifying menu items for mobile

Legal Pages Not Showing

• Ensure you've saved content in the editor
• Check that footer links are configured
• Verify pages aren't set to hidden
• Clear browser cache

SEO Not Showing in Search Results

• Google takes 2-4 weeks to update
• Ensure you've submitted sitemap to Google Search Console
• Verify meta tags in page source (right-click → View Source)
• Individual page SEO settings override general settings

Quick Reference