Telegram
Add Telegram chat button to your real estate website for secure, instant messaging with international and tech-savvy clients. Perfect for luxury agents and global property marketing with privacy-focused communication.
Telegram Integration
Add a floating Telegram chat button to your website, making it easy for visitors to contact you instantly via Telegram. Perfect for real estate agents working with international clients or tech-savvy audiences who prefer Telegram's secure, feature-rich messaging platform.
Path: Integrations → Telegram
Overview
The Telegram integration adds a customizable floating chat button to your website. When visitors click it, they're directed to a Telegram conversation with you, similar to how the WhatsApp integration works but using Telegram's platform.
What You Can Do with Telegram Chat:
- Enable instant messaging from your website
- Respond to inquiries in real-time via Telegram
- Continue conversations on mobile (Telegram app)
- Share property photos, videos, and documents easily
- Use Telegram's powerful features (channels, bots, file sharing)
- Build personal relationships through secure chat
- Reduce friction in the contact process
- Capture leads who prefer Telegram over traditional contact forms
Why Telegram for Real Estate?
Telegram is increasingly popular among international buyers, tech-savvy millennials, and privacy-conscious clients. It offers end-to-end encryption, unlimited file sharing, group chats for team collaboration, and works seamlessly across all devices. For agents working with international investors or luxury clients, Telegram provides a professional, secure communication channel.
Prerequisites
Before setting up Telegram integration, you'll need:
- Telegram Account: Active Telegram account
- Telegram Username: A public username set up in your Telegram profile
- Telegram Installed: Telegram app installed on your phone, tablet, or computer
Setting Up Your Telegram Username
If you don't have a Telegram username yet:
- Open Telegram app
- Go to Settings (bottom right)
- Tap your name at the top
- Tap Username
- Create a username (must be unique, 5-32 characters, letters, numbers, underscores only)
- Save your username
Example Usernames:
@johnsmith_realtor@miamirealestate@smithproperties
Setup Instructions
Step 1: Get Your Telegram Username
Your Telegram username is what people use to find and message you on Telegram.
Format: Letters, numbers, and underscores only (no spaces or special characters)
How to Find Your Username:
- Open Telegram app
- Go to Settings
- Your username is displayed below your name (starts with @)
- Copy just the username without the @ symbol
Examples:
- If your Telegram shows
@johnsmith_realtor, enter:johnsmith_realtor - If your Telegram shows
@miami_properties, enter:miami_properties
Important: Enter the username WITHOUT the @ symbol in Panda IDX.
Step 2: Configure Telegram in Panda IDX
- Open Integrations: Navigate to Integrations in your Panda IDX dashboard
- Find Telegram: Locate the Telegram integration card
- Click Configure: Click on the card to open settings
- Configure Options: Fill in the following fields
Configuration Options
Username (Required)
Format: Your Telegram username without the @ symbol (e.g., johnsmith_realtor)
What It Does: This is your Telegram username that visitors will be directed to when they click the chat button. They'll be able to start a conversation with you in Telegram.
How to Format:
- Find your username in Telegram (Settings → your profile)
- Remove the @ symbol:
@johnsmith_realtor→johnsmith_realtor - Enter in Panda IDX:
johnsmith_realtor
Validation:
- Letters, numbers, and underscores only
- No @ symbol
- No spaces or special characters
- Must be an existing Telegram username
Common Mistakes:
- ❌ Including the @ symbol:
@johnsmith_realtor - ❌ Using your phone number
- ❌ Using spaces:
john smith - ✅ Correct format:
johnsmith_realtor
Position (Required)
Options:
- Left (
leftside) - Right (
rightside)
What It Does: Controls where the Telegram button appears on your website.
Recommended: Right (default)
- Most common position for chat widgets
- Doesn't interfere with left-aligned content
- Familiar placement for users
- Consistent with other chat widget conventions
Choose Left if:
- You have other widgets on the right side (WhatsApp, etc.)
- Your design benefits from left-side placement
- You want to differentiate from other chat buttons
How It Works
Visitor Experience
- Button Appears: Visitor sees floating Telegram button on your website (bottom left or right)
- Click Button: Visitor clicks the Telegram icon
- Telegram Opens:
- Mobile: Opens Telegram app with your chat
- Desktop: Opens Telegram Web or desktop app with your chat
- Start Conversation: Visitor can immediately send you a message
- Chat Begins: You receive the message notification on your Telegram
Your Experience
- Receive Notification: Telegram notification on your device (push notification, badge, sound)
- View Message: Open Telegram to see the inquiry
- Respond: Reply with text, photos, voice messages, or video
- Continue Conversation: Chat naturally like any Telegram conversation
- Follow Up: Save contact, use Telegram's features (pinned messages, reminders)
Best Practices
Response Time
Be Fast: Telegram users expect quick responses, similar to any instant messaging platform.
- Aim for under 5 minutes during business hours
- Set up automated replies using Telegram bots (advanced)
- Use Telegram's "last seen" feature to manage expectations
Recommended:
- Enable push notifications on your phone
- Set up Telegram on both mobile and desktop for flexibility
- Use status messages to indicate availability
- Pin important conversations for easy access
Professional Communication
First Response Template:
Hi! Thanks for reaching out via my website. I'd be happy to help you with [their question].
What type of property are you looking for, or how can I assist you today?Keep It Personal:
- Use their name if they provide it in their message
- Respond with voice notes for a personal touch
- Share property photos and videos directly (Telegram has no file size limits for videos)
- Use Telegram's editing feature to correct typos
- Send location pins for property addresses
Lead Qualification
Qualifying Questions via Telegram:
- "Are you looking to buy, sell, or rent?"
- "What areas interest you?"
- "What's your timeline for moving?"
- "What's your budget range?"
- "Have you been pre-approved for a mortgage?" (buyers)
Transition to CRM:
- After qualifying, add the contact to your Panda IDX CRM
- Tag the source as "Telegram - Website"
- Continue relationship through both Telegram and CRM
- Export important conversations for your records
Using Telegram's Advanced Features
Channels (broadcast to many subscribers):
- Create a Telegram channel for property updates
- Share new listings, open houses, market updates
- Subscribers receive updates without cluttering personal chats
- One-way broadcast (you post, they read)
Groups (for buyer groups or teams):
- Create groups for serious buyers interested in specific areas
- Share exclusive off-market opportunities
- Build community among buyers
- Collaborate with team members
Bots (automation):
- Set up auto-replies for FAQs
- Create property search bots
- Automate appointment booking
- Send automated market reports
File Sharing (no limits):
- Share large property videos (no file size limit)
- Send high-resolution photos (no compression)
- Share contracts and documents securely
- Create shared folders for each transaction
Advanced Tips
Telegram vs WhatsApp
Use Telegram When:
- Working with international clients (popular in Europe, Asia, Latin America)
- Sharing large files (videos, presentations, contracts)
- Clients prefer privacy and security
- You want advanced features (channels, bots, groups)
- Tech-savvy audience
Use WhatsApp When:
- Working with local US market (more popular in US)
- Broader mainstream audience
- Clients prefer familiar platforms
- Business profile features are important
Best Approach: Offer both! Some clients prefer Telegram, others prefer WhatsApp.
Track Telegram Leads
In Panda IDX CRM:
- Manually add Telegram contacts to CRM
- Tag source as "Telegram - Website"
- Create a segment for Telegram leads
- Track conversion rates
- Compare Telegram vs other channels
Lead Quality:
- Monitor which channel brings better quality leads
- Track time-to-response on Telegram
- Measure conversion rates from Telegram inquiries
Create a Telegram Channel
Complement your chat button with a broadcast channel:
Setup:
- In Telegram, tap "New Channel"
- Name it (e.g., "Miami Luxury Properties by John Smith")
- Add description and photo
- Make it public
- Share the channel link on your website and social media
Content Ideas:
- New listing announcements
- Open house schedules
- Market updates and trends
- Sold property highlights
- Real estate tips and advice
- Behind-the-scenes content
Security & Privacy
Telegram's Security Features:
- End-to-end encryption for secret chats
- Self-destructing messages
- Two-factor authentication
- No phone number visibility (username only)
- Ability to hide your phone number from contacts
Best Practices:
- Use secret chats for sensitive financial information
- Enable two-factor authentication on your account
- Don't share login credentials
- Be careful with links from unknown contacts
- Verify client identity before sharing sensitive property information
Troubleshooting
Button Not Appearing
Problem: Telegram button doesn't show on your website.
Solutions:
- Check Integration: Confirm you saved the integration in Panda IDX
- Verify Username: Ensure username is correct (no @ symbol)
- Clear Cache: Clear browser cache and reload your website
- Wait 5 Minutes: Changes can take a few minutes to propagate
- Check Required Fields: Both username and position are required
Telegram Not Opening
Problem: Clicking button doesn't open Telegram.
Solutions:
- Telegram Installed: Ensure Telegram is installed (mobile) or accessible (Telegram Web)
- Check Username Format: Verify username is entered without @ symbol
- Test Username: Try opening
t.me/yourusernamein a browser to verify username works - Browser Compatibility: Some older browsers may not support Telegram links
- Try Different Device: Test on both mobile and desktop
Wrong Telegram Account Opens
Problem: Telegram opens with wrong account or error message.
Solutions:
- Verify Username: Go to Integrations → Telegram and verify username is correct
- Check Typos: Ensure no extra spaces or characters in username
- Test in Telegram: Search for your username in Telegram to confirm it exists
- Update Configuration: Correct the username and save
- Clear Cache: Clear browser cache after updating
Button Position Wrong
Problem: Telegram button appears on the wrong side or overlaps content.
Solutions:
- Change Position: Go to Integrations → Telegram
- Select Different Side: Choose "Left" or "Right"
- Save Changes: Click Save
- Test on Mobile: Ensure position works on mobile devices too
- Consider Other Widgets: If you have WhatsApp on right, put Telegram on left
Username Not Valid Error
Problem: Panda IDX shows error when entering username.
Solutions:
- Remove @ Symbol: Don't include @ in the username field
- Check Characters: Only letters, numbers, and underscores allowed
- Verify It Exists: Confirm the username exists in Telegram
- Minimum Length: Username must be at least 5 characters
- No Spaces: Remove any spaces from username
Privacy & Compliance
Important Considerations:
- Telegram conversations are subject to Telegram's privacy policy
- Secret chats use end-to-end encryption
- Regular chats are stored on Telegram's cloud
- Keep records of important conversations (screenshots, exports)
- Comply with local communication and privacy laws
- Obtain consent before adding contacts to channels or groups
Best Practice:
- Only message people who initiated contact
- Don't spam or send unsolicited messages
- Respect opt-out requests
- Maintain professional communication
- Use secret chats for sensitive financial information
Telegram vs Contact Forms
Use Telegram For:
- Quick questions and immediate responses
- Casual, conversational communication
- Sharing photos, videos, and large files
- Voice and video calls
- Tech-savvy or international audiences
- Privacy-conscious clients
- Ongoing relationship nurturing
Use Contact Forms For:
- Formal inquiries
- Detailed information collection
- Automated lead routing
- CRM integration
- Email-preferring audiences
- Organized data collection
Best Approach: Offer multiple options! Telegram for instant chat, forms for detailed inquiries, WhatsApp for mainstream messaging.
Quick Tips
💡 Set Up Your Profile: Add a professional photo and bio to your Telegram account
💡 Enable Notifications: Turn on push notifications so you never miss an inquiry
💡 Use Desktop Version: Install Telegram Desktop for faster responses during work hours
💡 Create Folders: Organize conversations with Telegram's folder feature (Leads, Hot Prospects, Clients)
💡 Pin Important Chats: Pin active lead conversations for easy access
💡 Use Voice Messages: Send voice notes for a personal touch - faster than typing
💡 Share Your Channel: Create a Telegram channel for property updates and share the link
💡 Backup Conversations: Regularly export important conversations for your records
💡 Test the Button: Click your own Telegram button to verify it works correctly
💡 Combine with WhatsApp: Offer both Telegram and WhatsApp to cover all preferences
Quick Reference Table
| Configuration | Required | Default | Options |
|---|---|---|---|
| Username | Yes | - | Your Telegram username (without @) |
| Position | Yes | Right | Left or Right |
Real Estate Use Cases
International Buyers:
- Communicate with overseas investors
- Share property videos and virtual tours
- Coordinate showings across time zones
- Send contracts and documents securely
Luxury Market:
- Privacy-conscious high-net-worth clients
- Secure communication for exclusive listings
- Share high-resolution property photos without compression
- Video calls for remote consultations
Tech-Savvy Millennials:
- Preferred platform for younger buyers
- Quick, casual communication style
- Share listings and videos easily
- Group chats for co-buyers or families
Property Updates:
- Create Telegram channel for listing alerts
- Share new properties instantly
- Build subscriber base for future leads
- Automated updates via bots
Team Collaboration:
- Group chats for deal coordination
- Share documents with transaction team
- Quick updates to colleagues
- File sharing for marketing materials
Telegram Features Comparison
| Feature | Telegram | SMS | ||
|---|---|---|---|---|
| File Size Limit | 2GB per file | 100MB | N/A | Varies |
| Video Compression | Optional | Always compressed | N/A | Manual |
| Group Size | 200,000 members | 1,024 members | N/A | N/A |
| Channels | Yes (unlimited subscribers) | No | No | Mailing lists |
| Desktop App | Yes | Yes (limited) | No | Yes |
| Secret Chats | Yes (end-to-end encrypted) | Yes (default) | No | No |
| Self-Destruct | Yes | Yes | No | No |
| Bots | Yes (extensive API) | Limited | No | No |
| Username-Based | Yes (no phone needed) | No (phone required) | No | No |
Setting Up Telegram for Business
1. Optimize Your Profile
Profile Photo:
- Professional headshot or business logo
- High quality, well-lit photo
- Recognizable and trustworthy
Bio:
🏡 Licensed Real Estate Agent
📍 Miami, FL
💼 Specializing in Luxury Waterfront Properties
📞 Call/Text: (305) 555-1234
🌐 www.yourwebsite.comUsername:
- Professional and memorable
- Include "realtor" or "properties" or your name
- Easy to spell and remember
2. Enable Privacy Settings
- Settings → Privacy and Security
- Phone Number: Choose who can see your phone number
- Last Seen: Control who sees when you're online
- Profile Photo: Control who sees your profile picture
- Groups: Who can add you to groups
Recommended Settings for Business:
- Phone Number: Nobody (use username instead)
- Last Seen: My Contacts
- Profile Photo: Everybody (for visibility)
3. Set Up Two-Factor Authentication
- Settings → Privacy and Security
- Two-Step Verification
- Set a password
- Add recovery email
- Activate
Why It Matters: Protects your account from unauthorized access, especially important when handling client information.
Resources
Official Resources:
Mobile Apps:
Advanced Features:
- Telegram Bots - Create automated assistants
- Telegram Channels - Broadcast to subscribers
- Telegram API - Build custom integrations
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