Follow Up Boss (FUB) Pixel

Automatically sync website leads to Follow Up Boss CRM with pixel tracking. Capture new inquiries, track property views, and maintain detailed lead activity timelines - all synced seamlessly to your FUB account.

Path: Integrations → Follow Up Boss

Overview

Follow Up Boss (FUB) is a real estate CRM designed specifically for agents and teams. By integrating the FUB Pixel with your Panda IDX website, you can:

• Automatically send new lead inquiries to Follow Up Boss
• Track which properties leads view on your website
• Monitor saved properties and favorites in FUB
• Display your Follow Up Boss phone number on your website
• Build comprehensive lead activity timelines
• Trigger automated follow-up sequences based on website behavior
• Score leads based on property engagement

Why Use FUB Pixel for Real Estate?

If you're already using Follow Up Boss as your CRM, this integration ensures every website visitor action is tracked and synced. You'll see exactly which properties each lead viewed, how many times they visited, and which listings they saved - all displayed directly in the Follow Up Boss lead profile.

Prerequisites

Before setting up Follow Up Boss integration, you'll need:

1. Follow Up Boss Account: Active FUB subscription (any plan)
2. Widget Tracker: Access to FUB Widget Tracker settings
3. Pixel ID: Your unique FUB Pixel ID (format: WT-XXXXXXX)
4. Admin Access: Permission to access integration settings in FUB

Don't Have Follow Up Boss Yet?

1. Sign up at followupboss.com
2. Complete the initial setup wizard
3. Navigate to Settings → Integrations → Widget Tracker
4. Generate your pixel tracking code

Setup Instructions

Step 1: Get Your FUB Pixel ID

The Follow Up Boss Widget Tracker generates a tracking code that contains your Pixel ID.

How to Find Your Pixel ID:

1. Log in to Follow Up Boss: Visit app.followupboss.com
2. Open Settings: Click your profile icon → Settings
3. Navigate to Integrations: Click Integrations in the left sidebar
4. Find Widget Tracker: Scroll to "Widget Tracker" and click to expand
5. View Tracking Code: You'll see a code block that looks like this:

<!-- Follow Up Boss Widget Tracker -->
<script>
(function(w,t,f){w[f]=w[f]||function(){(w[f].q=w[f].q||[]).push(arguments);};
var s=t.createElement('script');s.src='https://widget.followupboss.com/WT-2DVYDSG.js';
s.async=1;t.head.appendChild(s);})(window,document,'fubTracker');
</script>
<!-- End Follow Up Boss Widget Tracker -->

Extract the Pixel ID:

Look at the script src URL. The Pixel ID is the part after widget.followupboss.com/ and before .js.

In the example above: WT-2DVYDSG

Your Pixel ID Format: WT- followed by 7-10 alphanumeric characters

Step 2: Add to Panda IDX

1. Open Integrations: Navigate to Integrations in your Panda IDX dashboard
2. Find Follow Up Boss: Locate the Follow Up Boss integration card
3. Click Configure: Click on the card to open settings
4. Paste Pixel ID: Enter your Pixel ID in the "Pixel ID" field
5. Save Changes: Click "Save" to activate the integration

Example: Enter WT-2DVYDSG (the ID only, not the full script)

Step 3: Verify Installation

After saving, verify that FUB Pixel is tracking properly:

1. Visit Your Website: Open your Panda IDX website in a new browser tab
2. Submit a Test Lead: Fill out a contact form on your site
3. Check Follow Up Boss: Go to People in your FUB dashboard
4. Find Test Lead: Look for the test contact you just created
5. Verify Tracking: Confirm the lead shows website activity in the timeline

Test Property Tracking:

1. Browse several property listings on your website
2. Save or favorite a property
3. Return to Follow Up Boss
4. Check if property views appear in the lead's activity timeline

Configuration Options

Pixel ID (Required)

Format: WT-XXXXXXX (e.g., WT-2DVYDSG)

What It Does: Enables Follow Up Boss pixel tracking on all pages of your website. Tracks page views, property views, saved properties, and lead submissions. Automatically creates or updates contacts in Follow Up Boss.

How to Find It:

• Follow Up Boss → Settings → Integrations → Widget Tracker
• Extract the ID from the tracking code URL
• Example: From https://widget.followupboss.com/WT-2DVYDSG.js, use WT-2DVYDSG

Common Mistake: Don't include .js extension or the full URL - just the WT-XXXXXXX ID!

What Gets Tracked?

Once integrated, Follow Up Boss automatically tracks and syncs:

Lead Capture:

• Contact form submissions
• Property inquiry forms
• Showing request forms
• Email and phone number submissions
• New leads automatically created in FUB

Property Activity:

• Property detail page views
• Time spent viewing each property
• Number of times each property viewed
• Properties saved or favorited
• Search queries and filters used

Website Behavior:

• Page views and navigation paths
• Session duration and visit frequency
• Return visits and engagement patterns
• Device type (mobile vs desktop)
• Traffic source information

Lead Timeline (visible in FUB):

• Chronological timeline of all website activity
• Property-specific interactions
• Form submissions and inquiries
• Visit frequency and recency
• Total engagement score

How Leads Appear in Follow Up Boss

New Lead Creation

When a visitor submits a form on your website:

1. Instant Sync: Lead data is immediately sent to Follow Up Boss
2. Contact Created: New contact created with name, email, phone
3. Source Tagged: Lead source set to your website
4. Timeline Started: Website activity appears in lead timeline
5. Action Plans: Automated FUB action plans can be triggered
6. Notifications: Team members receive lead notifications per FUB settings

Lead Profile Includes:

• Contact information (name, email, phone)
• Website activity timeline
• Properties viewed and saved
• Visit frequency and recency
• Lead source (your website URL)
• Engagement score

Existing Lead Updates

When an existing FUB contact returns to your website:

1. Contact Matched: FUB matches visitor by email or phone (if identified)
2. Activity Updated: New page views added to existing timeline
3. Properties Tracked: New property views appended to history
4. Engagement Score: Lead score updated based on activity
5. Re-Engagement: Can trigger re-engagement action plans

Features Enabled by Integration

FUB Phone Number Display

Display your Follow Up Boss tracking phone number on your website.

How It Works:

• FUB generates unique tracking numbers for each lead source
• Pixel displays the appropriate number on your site
• Calls are tracked and logged in Follow Up Boss
• Call recordings available (if enabled in FUB)

Benefits:

• Track which marketing channels drive phone calls
• Attribute calls to specific website pages
• Review call recordings for training
• Measure call conversion rates

Property View Tracking

See exactly which properties each lead viewed.

What's Tracked:

• Property address and details
• Number of times viewed
• Time spent on property page
• When property was viewed
• Whether property was saved/favorited

How It Appears in FUB:

• Timeline event: "Viewed property at [address]"
• Property card with photo and details
• Click to view full property listing
• Aggregate view count per property

Real Estate Use Cases:

• Identify serious buyers (multiple property views)
• Understand buyer preferences (property types, price ranges)
• Prioritize follow-up on engaged leads
• Personalize conversations with specific property references

Saved Properties Tracking

Monitor which properties leads save or favorite.

How It Works:

• When visitor saves/favorites a property
• Event sent to Follow Up Boss
• Appears in lead timeline
• Indicates high intent

Why It Matters:

• Saved properties = strong buying signals
• Enables targeted follow-up ("I saw you saved the property at...")
• Helps qualify lead interest level
• Triggers automated showing offers

Lead Scoring

Automatically score leads based on website engagement.

Engagement Signals:

• Number of property views (more views = higher score)
• Saved properties (strong signal)
• Return visits (indicates sustained interest)
• Time on site (longer = more engaged)
• Form submissions (highest score)

How to Use Scores:

1. Follow Up Boss: View lead score in contact profile
2. Sort by Score: Prioritize follow-up on highest-scoring leads
3. Action Plans: Trigger different sequences for different score ranges
4. Team Routing: Route high-score leads to top agents

Integration with FUB Action Plans

Automated Workflows Based on Website Activity:

New Lead Action Plan:

• Trigger: Contact submits form on website
• Actions: Send welcome email → Assign to agent → Schedule follow-up call

Property Viewer Nurture:

• Trigger: Contact views 3+ properties
• Actions: Send personalized property recommendations → Offer showing appointment

Saved Property Follow-Up:

• Trigger: Contact saves a property
• Actions: Immediate email asking if they want to schedule showing → Agent notification

Re-Engagement Campaign:

• Trigger: Previous lead returns to website after 30+ days
• Actions: Send market update → Share new listings in their price range

How to Set Up:

1. Follow Up Boss: Go to Settings → Action Plans
2. Create Plan: Click "New Action Plan"
3. Set Trigger: Choose trigger based on website activity
4. Add Actions: Configure emails, tasks, assignments
5. Activate: Enable the action plan

Best Practices

Lead Follow-Up

Respond Quickly:

• FUB notifies you instantly when new lead submits
• Aim to respond within 5 minutes
• Reference specific properties they viewed
• Personalize outreach based on activity

Example Follow-Up:

Hi [Name]!

I noticed you were browsing properties in [area] on my website,
particularly the listing at [address]. I'd love to help you learn
more about that property or show you similar homes.

Are you available for a quick call this week?

Best,
[Your Name]

Property Recommendations

Use View History:

• Check which properties lead viewed
• Note price range and features
• Send similar listings proactively
• Reference their saved properties

Automated Property Alerts:

• Set up smart searches in FUB based on viewed properties
• Send automatic new listing alerts matching their criteria
• Include properties similar to ones they saved

Lead Qualification

Engagement Indicators:

• Hot Lead: 5+ property views, multiple return visits, saved properties
• Warm Lead: 2-4 property views, single visit, form submission
• Cold Lead: 1 property view, no return visits, no form submission

Qualification Questions:

1. "I saw you were looking at [property type] in [area] - is that your target area?"
2. "You viewed several properties in the [price range] - is that your budget?"
3. "How soon are you looking to make a move?"
4. "Are you pre-approved for financing?"

Data Quality

Regular Maintenance:

• Review and merge duplicate contacts weekly
• Update contact properties based on website behavior
• Archive inactive leads (no activity in 90+ days)
• Clean up test leads and internal team visits

Tagging Strategy:

• Tag leads by source (website)
• Tag by property interest (buyer, seller, investor)
• Tag by engagement level (hot, warm, cold)
• Tag by price range or area of interest

Troubleshooting

Pixel Not Tracking

Problem: Follow Up Boss shows no website activity after 24 hours.

Solutions:

1. Verify Pixel ID: Ensure you entered only the Pixel ID (e.g., WT-2DVYDSG), not the full script
2. Check Format: Confirm format is WT- followed by alphanumeric characters
3. No Spaces: Remove any extra spaces before or after the ID
4. Save Confirmed: Verify you clicked "Save" in Panda IDX integrations
5. Wait 30 Minutes: Tracking data can take 30-60 minutes to appear in FUB
6. Test with Form: Submit a test contact form and check if it appears in FUB

Leads Not Creating in FUB

Problem: Website visitors browse but don't appear in Follow Up Boss.

Solutions:

1. Form Required: Anonymous visitors don't become contacts until they submit a form with email/phone
2. Contact Info Needed: Ensure forms collect at least email or phone number
3. Check FUB Inbox: New leads appear in FUB Inbox (People → Inbox)
4. Duplicate Detection: FUB may be merging with existing contacts - search by email
5. Permission Settings: Verify FUB account has permission to receive web leads

Note: Follow Up Boss only creates contact records when visitors submit forms with identifiable information (email or phone). Anonymous browsing is tracked but not stored until identification occurs.

Property Views Not Showing

Problem: Leads appear in FUB but property views aren't tracked.

Solutions:

1. Verify Pixel Active: Confirm Pixel ID is correctly configured in Panda IDX
2. Check Timeline: Property views appear in the lead's Activity timeline
3. Expand Activity: Click "Show more" in timeline to see all events
4. Cookie Blocking: Some visitors block tracking cookies (expected behavior)
5. Wait for Sync: Property tracking can take 5-10 minutes to sync

Duplicate Contacts

Problem: Same person appears as multiple contacts in FUB.

Solutions:

1. Email vs Phone: FUB may create separate records if email and phone don't match
2. Merge Contacts: Use FUB's merge feature to combine duplicates
3. Update Info: Ensure all contact info fields are complete
4. De-dupe Settings: Check FUB Settings → Lead Management → Duplicate detection
5. Consistent Forms: Use same form fields across all website forms

Phone Number Not Displaying

Problem: FUB tracking number doesn't appear on website.

Solutions:

1. Enable in FUB: Ensure phone tracking is enabled in Follow Up Boss settings
2. Number Assigned: Verify a tracking number is assigned to your website source
3. Pixel Required: Phone display requires Pixel ID to be configured
4. Check Theme: Some themes may conflict with dynamic number insertion
5. Contact Support: If number still doesn't show, contact Panda IDX support

Privacy & Compliance

Important Considerations:

• FUB Pixel tracks visitor behavior (page views, property views, form submissions)
• Complies with real estate data handling regulations
• Update your Privacy Policy to mention Follow Up Boss tracking
• Honor opt-out and data deletion requests
• FUB handles data per their privacy policy

Best Practice:

1. Add FUB tracking disclosure to your Privacy Policy
2. Provide opt-out mechanism if required in your jurisdiction
3. Regularly audit data collection practices
4. Ensure compliance with NAR, GDPR, CCPA regulations
5. Only use data for legitimate real estate business purposes

Using FUB with Panda IDX CRM

Recommended Approach: Choose based on your workflow.

Use Follow Up Boss For:

• Comprehensive CRM and lead management
• Action plan automation and drip campaigns
• Team collaboration and lead assignment
• Call tracking and recording
• Email marketing and templates
• Detailed reporting and analytics

Use Panda IDX CRM For:

• Quick daily lead monitoring
• Real-time lead notifications
• Property-specific lead tracking
• Simple transaction pipelines
• Built-in real estate workflows

Integration Strategy:

• FUB Primary: Use Follow Up Boss as your main CRM, leverage Pixel for website tracking
• Export Leads: Periodically export key leads from Panda IDX to FUB if needed
• Dual Tracking: Both systems can run simultaneously for different purposes

Advanced Features

UTM Parameter Tracking

Track marketing campaign performance with UTM parameters:

Example:

https://yourwebsite.com/listings?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_buyers

Follow Up Boss captures UTM parameters and attributes leads to specific campaigns.

How to Use:

• Add UTM tags to all marketing links (social ads, email campaigns)
• View lead source in FUB contact profile
• Run reports on campaign effectiveness
• Calculate ROI per marketing channel

Custom Lead Sources

Differentiate traffic from different website pages:

Strategy:

• Use different Pixel IDs for different domains (if you have multiple sites)
• Tag leads by entry page in FUB
• Track which pages convert best
• Optimize high-performing landing pages

Integration with Other Tools

FUB + Google Analytics:

• Track website behavior in GA
• Track lead conversion in FUB
• Combine data for complete picture

FUB + Facebook Pixel:

• Track Facebook ad clicks with FB Pixel
• Track resulting leads with FUB Pixel
• Measure Facebook ad ROI accurately

FUB + Email Marketing:

• Send campaigns from FUB
• Track email clicks to website
• See which leads engage via email vs website

Quick Tips

💡 Enable Action Plans: Set up automated follow-up sequences triggered by website activity for faster lead response

💡 Reference Property Views: When calling leads, mention specific properties they viewed to personalize conversation

💡 Use Lead Scores: Sort FUB contacts by engagement score to prioritize follow-up on the hottest leads

💡 Set Up Alerts: Configure FUB to notify you immediately when high-value actions occur (property saved, multiple views)

💡 Review Timelines: Check lead activity timelines before calling to understand their interests and timing

💡 Track ROI: Use FUB reporting to measure which website pages and campaigns generate the most leads

💡 Mobile App: Install FUB mobile app to respond to website leads instantly, even on the go

Quick Reference Table

What Gets Tracked:

• ✅ Contact form submissions → New leads in FUB
• ✅ Property detail page views → Timeline events
• ✅ Saved/favorited properties → High-intent signals
• ✅ Return visits → Engagement tracking
• ✅ Page navigation → Behavior patterns

Setup Summary:

1. Get Pixel ID from FUB → Settings → Integrations → Widget Tracker
2. Extract ID from script URL (format: WT-XXXXXXX)
3. Add to Panda IDX → Integrations → Follow Up Boss
4. Save and verify tracking within 30 minutes

Common ID Formats:

• ✅ Correct: WT-2DVYDSG
• ❌ Wrong: WT-2DVYDSG.js (includes extension)
• ❌ Wrong: https://widget.followupboss.com/WT-2DVYDSG.js (full URL)